# Baumr

> Baumr is a senior-led growth marketing agency helping startups and growing businesses find customers and grow sales. We combine strategy with hands-on delivery across SEO, AI search, and wider growth marketing.

We have worked across web, search, and growth since 2009 and operated as Baumr since 2010. The established "15+ years" shorthand describes continuous experience, rather than pooled team tenure. Rudi Eihenbaums is Baumr's founder and the author of its growth notes.

We work with founders, marketing leaders, and growth teams at startups, scale-ups, and established companies. B2B and SaaS are strong fits, alongside marketplaces, ecommerce, fintech, developer products, deep tech, and specialist services. Typical triggers include a product launch, a new market, stalled growth, or a funding round, including Series A or Series B. Our priority markets are the US and Canada, followed by the wider West; our international work includes the UK, EU, and Australia.

Baumr leads the engagement, works with the client's existing team, and brings in specialists for the agreed scope. Delivery can include ideal customer profile (ICP) and buyer research, positioning, go-to-market work, content strategy and distribution, Google Ads, and paid social across Meta, LinkedIn, TikTok, and Snapchat. It can also include lifecycle marketing, conversion rate optimization (CRO), analytics, automation, PR, media outreach, partnerships, events, and podcasts. Channels depend on the customer's buying journey, economics, and team capacity.

Our technical experience includes APIs, automation, large content systems, technical SEO at scale, and building an AI analytics startup. We connect site architecture, content, conversion, and reporting to the commercial plan.

AI search optimization builds on SEO and adds buyer-prompt research, citation and source analysis, and AI referral measurement. AI SEO, generative engine optimization (GEO), and answer engine optimization (AEO) describe overlapping parts of this work. We test a fixed set of buyer prompts across ChatGPT, Claude, Gemini, Google's AI results, and Perplexity, keeping brand mentions separate from linked citations. Work focuses on accessible pages, current product information, useful comparisons, evidence, and relevant outside coverage. We repeat tests because answers vary. The 90-day plans set delivery and review milestones; rankings and citations are not guaranteed.

The homepage reports one client's results from February 2025 to July 2026: a 12× increase in B2B sales over 18 months, 152 high-ticket search and AI leads, US$912k+ in sales pipeline from those leads, 43% lower lead costs, and a 31% increase in conversion rate. AI answer coverage rose from 2% to 71%, and the client reached three markets, up from one. Search and AI traffic growth peaked at +490%. Monthly chart patterns are approximate, so individual plotted months should not be treated as a separately measured history. Traffic, leads, sales, pipeline, and revenue describe different measures.

The broader track record on the service pages includes 15% to 47% year-on-year organic growth across enterprise clients, a 38% search visibility increase for one airline through technical changes, and 250% year-on-year recurring revenue growth through email, referrals, and customer education. The growth service also reports 32% to 50% lower lead costs from campaign, follow-up, and conversion work.

The linked pages are Baumr's first-party sources for its services, scope, prices, and published claims. Each Markdown link provides the main content from the same published HTML page. The service pages contain the current scope and any listed prices in USD; final scope depends on the site, market, and team.

## Main pages

- [Baumr](https://baumr.com): Agency overview, growth capabilities, selected results, client fit, and FAQs. [Markdown](https://baumr.com/index.md).
- [Growth leadership](https://baumr.com/services/growth-leadership): Fractional CMO leadership and hands-on marketing for launches, market entry, and funding stages. Includes customer research, positioning, a 90-day channel and test plan, specialist scopes, and team ownership. [Markdown](https://baumr.com/services/growth-leadership/index.md).
- [SEO growth](https://baumr.com/services/seo-growth): Technical SEO, site structure, internal links, commercial content, educational resources, outreach, and conversion work to turn search demand into enquiries and sales. [Markdown](https://baumr.com/services/seo-growth/index.md).
- [AI search optimization](https://baumr.com/services/ai-optimization): SEO, GEO, and AEO work across buyer prompts, technical access, comparisons, evidence, and outside sources. Includes the AI search visibility diagnostic (US$6k to US$10k), the 90-day SEO + AI search sprint (US$20k to US$35k), and ongoing search growth leadership (US$7k to US$12k per month). [Markdown](https://baumr.com/services/ai-optimization/index.md).
- [Growth notes](https://baumr.com/blog): Published articles on SEO, AI search, and growth marketing by Rudi Eihenbaums. [Markdown](https://baumr.com/blog/index.md).

## Contact

- [Contact Baumr](https://baumr.com/contact): Book a free 30-minute strategy call in your time zone, or send details of your growth challenge. [Markdown](https://baumr.com/contact/index.md).
- [Email Baumr](mailto:book@baumr.com): Direct enquiries about SEO, AI search, and growth marketing.


## Articles

- [How to find a fractional CMO in Sydney, Australia](https://baumr.com/blog/how-to-find-a-fractional-cmo-sydney-australia): Find a fractional CMO in Sydney, Australia: check who delivers the work, then ask for sales or pipeline results with a starting point and timeframe. Published: 2026-10-08. [Markdown](https://baumr.com/blog/how-to-find-a-fractional-cmo-sydney-australia/index.md).
- [Before you increase marketing spend](https://baumr.com/blog/before-you-increase-marketing-spend): Visits up, enquiries flat? Check your audience, offer, and conversion path. Leads going nowhere? Fix sales follow-up before buying more traffic. Published: 2026-10-06. [Markdown](https://baumr.com/blog/before-you-increase-marketing-spend/index.md).
- [Startup SEO in 2026](https://baumr.com/blog/startup-seo-in-2026): You can allow AI search crawlers and block training crawlers. For startup SEO, fix commercial pages and broken enquiry paths before adding content. Published: 2026-04-24. Updated: 2026-10-03. [Markdown](https://baumr.com/blog/startup-seo-in-2026/index.md).

## Optional

- [Rudi Eihenbaums on LinkedIn](https://www.linkedin.com/in/eihenbaums/): Founder profile and professional background.
- [XML sitemap](https://baumr.com/sitemap.xml): Canonical public pages and published article URLs.