--- title: "AI search optimization" canonical: "https://baumr.com/services/ai-optimization" description: "AI search answers vary. Retest the same buyer prompts and compare mentions with citations; use the sources they cite to choose which pages to improve." --- # AI search optimization > AI search answers vary. Retest the same buyer prompts and compare mentions with citations; use the sources they cite to choose which pages to improve. [Canonical HTML page](https://baumr.com/services/ai-optimization) Page headline: "Get recommended by AI overnight." Service Reach customers asking ChatGPT, Claude, Gemini, Perplexity, and Google what to buy and who to trust. ![Crescent moon over mountains and reflective water in Baumr’s midnight AI search illustration](https://baumr.com/brand/scenes-v13/night-800.webp) ## How we help We help AI understand what you sell, who it suits, and why buyers should consider you. The work starts with your pages and the sources behind the answers. [Book an AI search call](https://cal.com/baumr/ai-search-call) Focus areas ## What should the next answer say? Start with the questions customers ask when deciding who to buy from. **Get into the shortlist** Appear when buyers ask which product or provider to choose. **Make the answer accurate** Give AI current facts about what you do and who you help. **Be worth recommending** Put useful comparisons, use cases, and evidence within reach. Engagement options ## Ways to work together. Typical scopes and prices in USD. Final scope depends on the site, market, and team. ### AI search visibility diagnostic See who gets recommended, why, and where you have an opening. - Prompt, mention, citation, sentiment, and source analysis - Technical and content discovery audit - 90-day action plan and leadership readout US$6k to US$10k ### 90-day SEO + AI search sprint Turn the findings into better pages, technical access, and evidence. - Baseline and opportunity analysis - Priority technical and content work - Retesting, reporting, and a plan for the next quarter US$20k to US$35k ### Ongoing search growth leadership Keep improving what buyers find, with clear priorities and reporting. - Strategy, priorities, and team cadence - Support across content, technical SEO, analytics, and authority - Monthly visibility and commercial reporting by platform US$7k to US$12k per month A result from the work ## From the answer to the shortlist. February 2025 to July 2026 **US$912k+** Sales pipeline from search & AI leads over 18 months AI visibility was part of a wider search and conversion programme. The result: buyers discovering the offer, making enquiries, and entering the sales pipeline. **71%** AI answer coverage up from 2% **152** High-ticket leads Who this is for - Products buyers compare before choosing - Specialist businesses with expertise worth citing - Teams expanding into new categories or markets Experience behind the work - Hands-on work with APIs, automation, and large content systems - Experience building an AI analytics startup - Technical SEO and content experience across complex buying journeys Approach ## Start with the buyer’s question. Start with the question a buyer would ask. Which product fits? How does it compare? Who can solve this? We test those questions, inspect the sources behind the answers, and improve the pages and evidence that deserve attention. Reporting connects visibility to referrals, leads, and assisted conversions wherever the data allows. FAQs ## Questions before we start. Scope, timing, and fit. ### What's the difference between AI search optimization, AI SEO, GEO, and AEO? The terms overlap. AI search optimization describes how your brand appears in AI-assisted search; AI SEO emphasizes the SEO work behind it. Generative engine optimization (GEO) focuses on mentions and citations in generated answers. Answer engine optimization (AEO) focuses on clear answers that systems can retrieve and use. Much of the practical work is shared. ### How do we decide whether AI search is worth investing in? Start with the questions buyers ask when comparing products or choosing a provider. We test those prompts, inspect the brands and sources that appear, and look at your existing AI referrals and leads. Then decide what deserves investment alongside your other growth channels. ### Which businesses are a good fit? Businesses whose customers compare products or research providers before choosing. Useful fits include: - Products with a detailed buying decision - Specialist businesses with expertise worth citing - Teams entering new categories or markets Start by testing the questions your buyers ask. That gives us a clearer basis for deciding where AI search belongs in the plan. We've worked with businesses in: - Retail, ecommerce, and marketplaces - Software, AI, and communications technology - Financial services - Healthcare, health, and wellness - Fashion, sportswear, footwear, luxury, and jewellery - Diamonds and mining - Travel, tourism, airlines, and cruises - Hotels, holiday rentals, and private clubs - Workspace booking and equipment hire - Food and drink - Toys and games - Energy and utilities - Home improvement and automotive - News and media - Charities - Consulting and public affairs ### Do we need a full website rebuild? Usually not. Start with the pages that matter, technical access, internal links, evidence, and outside coverage. Improve what you already have before adding more. ### How do you measure progress? Repeat a fixed set of buyer prompts across ChatGPT, Gemini, Google’s AI results, and Perplexity. Compare mentions, citations, sentiment, and sources. Where analytics allows, connect referrals to leads and assisted conversions. Answers vary, so look for patterns across repeated tests rather than treating one response as a ranking. ### What happens in the first 90 days? First, record a prompt baseline and audit priority pages, technical access, and outside coverage. Then improve useful pages, evidence, and internal links, and fix crawl or rendering issues. Retest the same prompts to choose the next quarter’s work. ### How does AI search work fit with SEO? Both need accessible pages, useful information, and credible evidence. AI search adds buyer-prompt research, analysis of cited sources, and measurement of mentions and referrals. We plan them together so technical and content work serves the same commercial goals. Next step ## What should buyers find about you? Bring the problem. We’ll talk through where to start in a free 30-minute strategy call. [Book an AI search call](https://cal.com/baumr/ai-search-call) - A recommended AI search scope if we can help - A direct answer if we are not the right fit Get in touch ### Tell us what you need help with The secure form needs JavaScript. You can email us at [book@baumr.com](mailto:book@baumr.com). We will reply within one business day. We'll use these details to reply. We won't add you to a marketing list. Prefer direct email? [book@baumr.com](mailto:book@baumr.com)