Show up in AI-assisted search.
Improve how your company appears in ChatGPT, Gemini, Perplexity and Google's AI results.
AI answers draw on company websites, publishers, reviews and communities. We make your expertise easier to find and verify across those sources.
What affects AI visibility.
The mix depends on your market, customers and current setup.
The clearest umbrella term for work on brand discovery, mentions and citations in AI-assisted search.
The overlap between established SEO and the extra content, authority and measurement needed for AI answers.
An industry term for improving visibility in generative answers through evidence, useful content and outside sources.
Work that helps answer systems retrieve accurate responses to customer questions.
What should improve.
- A baseline for important buyer prompts on each platform
- More accurate brand mentions and a better chance of being cited
- Better pages for customers comparing products, services and alternatives
- Reporting on AI referrals, leads and assisted conversions
- Prompt baseline across ChatGPT, Gemini, Google's AI results and Perplexity
- Mention, citation, sentiment and source analysis for each platform
- Technical audit of indexation, rendering, canonicals, internal links and crawler access
- Updates to comparison, alternative, integration, use case and evidence pages
- Plan for proof, reviews, digital PR, partners and relevant outside coverage
Ways to work together.
Typical scopes and prices in USD. Final scope depends on the site, market and team.
AI search visibility diagnostic
A baseline and ordered plan for teams that want to understand the opportunity before implementation.
- Prompt, mention, citation, sentiment and source analysis
- Technical and content discovery audit
- 90-day action plan and leadership readout
90-day SEO + AI search sprint
Strategy and implementation across technical SEO, useful content, measurement and outside authority.
- Baseline and opportunity analysis
- Priority technical and content work
- Retesting, reporting and a plan for the next quarter
Ongoing search growth leadership
Ongoing leadership for teams that want to run SEO and AI search together.
- Strategy, priorities and team cadence
- Support across content, technical SEO, analytics and authority
- Monthly visibility and commercial reporting by platform
The first 90 days.
First 30 days
- Set the prompt list and record visibility on each platform
- Audit the site, priority pages and outside source coverage
By 60 days
- Improve the most useful commercial and educational pages
- Fix priority crawl, indexation, rendering and internal link issues
By 90 days
- Retest the same prompts and compare mentions with citations
- Use the results to plan the next quarter of SEO and AI search work
Relevant experience.
- Continuous work across web, technical SEO, content, analytics and growth since 2009
- Hands-on experience with APIs, automation, large content systems and complex search environments
- Repeated platform testing with no invented AI ranking or citation guarantees
- B2B and SaaS teams with complex, high value buying journeys
- Marketplaces, ecommerce, fintech, developer products and specialist services where customers compare options
- Startups, scale-ups and established companies with useful expertise to share
How we approach AI search.
The work starts with ordinary SEO: pages that can be found, useful information, evidence and a consistent presence beyond your own site.
We test a fixed set of buyer prompts across ChatGPT, Gemini, Google's AI results and Perplexity. We record mentions and citations, then check which sources shape the answers.
From there, we improve the pages and outside sources that matter. Reporting covers mention share, citations, referrals, leads and assisted pipeline. There is no universal AI ranking.
Talk through the problem.
We will reply within one business day.
Book an AI search callTell us what you need help with
Questions before we start.
Scope, timing and fit.
What should we call this: AI search optimization, AI SEO, GEO or AEO?
AI search optimization is the clearest umbrella term for customers. AI SEO describes the overlap with SEO. GEO and AEO are useful industry terms. We avoid AIO because people also use it for Google's AI Overviews.
Is AI search optimization separate from SEO?
It builds on SEO and adds prompt research, citation analysis, work on outside sources and AI referral measurement. Crawlability, useful content and authority still come first.
Can you guarantee rankings or citations in ChatGPT?
No. These systems change and their answers are not deterministic. We can improve the chance of being found or cited and measure changes with repeated tests.
Do we need a full website rebuild?
Usually not. We normally start with priority pages, technical discovery, internal links, evidence and outside source coverage.
Is this only for B2B SaaS?
No. It can also help marketplaces, ecommerce, fintech, developer products, specialist services and other companies whose customers research before buying.