Fix the part of growth that is holding you back.
Strategy and hands-on marketing across positioning, content, paid media, search, lifecycle, PR and partnerships.
The problem is usually a weak ICP, unclear positioning, expensive acquisition, a stalled market or a team spread across too many channels.
Where growth is getting stuck.
The mix depends on your market, customers and current setup.
Senior growth leadership for companies that do not need a full-time executive yet.
Define the ideal customer, improve the story and plan the move into new segments or markets.
Coordinate paid search, Meta, LinkedIn, TikTok, Snapchat, lifecycle, CRO and analytics around customer economics.
Build reach through content, PR, media, partnerships, events, podcast appearances or a show owned by the brand.
What should improve.
- A growth plan for the next company stage, market move or funding conversation
- A clearer ICP, buyer journey, position and channel plan
- More efficient acquisition and a better mix of channels
- One plan across leadership, the in-house team and outside specialists
- Review of the growth model, funnel, market and customers
- ICP, buyer persona, positioning and go-to-market work
- 90-day channel and test plan with owners and costs
- Specialist scopes for the channels we choose
- Measures and a regular review process for the team
The first 90 days.
First 30 days
- Review the market, ICP, funnel, economics, team and current marketing
- Agree the priorities, measures and owners
By 60 days
- Launch the first tests in the chosen channels
- Improve messaging and conversion across the buying journey
By 90 days
- Scale, stop or change the work based on results
- Set the next quarter and a regular reporting rhythm
Relevant experience.
- Built and led multi-person growth teams and cross-channel programs in startup environments
- Cross-functional leadership across marketing, product, engineering and commercial teams
- Work with startup and enterprise stakeholders across the US, UK, EU and Australia
- Seed-funded startups preparing for Series A and Series A teams preparing for Series B
- Founders and marketing leaders entering a new product, segment, geography or growth stage
- Companies replacing an agency or joining up fragmented marketing work
- Established teams with a strong product but inconsistent demand generation
How we run the work.
Baumr helps leadership teams turn a growth problem into a short list of priorities and a plan the team can run.
The work can cover positioning, ICP research, content, SEO and AI search, Google Ads, paid social, lifecycle, CRO, partnerships, PR, events, podcasts, analytics, hiring or team design. We choose the channels after we understand the problem.
For a funded startup, that could mean getting from seed to Series A, preparing for Series B, opening a new market or finding another customer group. For an established company, it could mean replacing scattered agency work with one plan.
Talk through the problem.
We will reply within one business day.
Book a growth strategy callTell us what you need help with
Questions before we start.
Scope, timing and fit.
Is this strategy only or also execution?
Both. Baumr can lead the strategy and bring in the specialists needed to deliver it.
What if we already have a marketing team?
That often works well. Baumr can set priorities, improve decisions and fill gaps in the current team.
Is this only for startups?
No. Funded startups and scale-ups are a strong fit, and we also work with established companies facing a growth or delivery problem.
How is this different from a normal advisor?
Baumr stays involved in delivery. We can work with marketers, analysts, creatives, media buyers, product managers and engineers to get the plan done.
Can you support hiring and team structure decisions?
Yes. Baumr can define roles, review capability gaps, write agency or specialist scopes and set up a working rhythm as the team grows.