Search engine optimization by the pool.
Take your afternoon back. We manage the SEO that brings buyers to your site.
How we help
We handle the technical fixes, customer content, and earned attention that help buyers find you and choose you.
Find the buyer. Help them choose.
Choose the work that brings you closer to your next customer.
Be there for product, category, and comparison searches.
Answer the questions that stand between interest and a purchase.
Make the pages worth finding easy to crawl and understand.
Search demand. Sales opportunity.
February 2025 to July 2026
US$912k+Sales pipeline from search & AI leads over 18 months
Search, AI discovery, content, and conversion worked together to bring high-ticket buyers into the funnel.
152High-ticket leads
+490%Peak search & AI traffic growth
- Teams selling products that customers research before buying
- Stores and marketplaces ready to grow category and product sales
- Ambitious teams ready to turn search demand into revenue
- 15% to 47% year-on-year organic growth across enterprise clients
- We deliver technical SEO at scale, connecting site architecture, content, and conversion
- We turn search data into revenue forecasts and clear investment priorities
Build the pages. Earn the attention.
Technical foundations
We fix crawl, indexation, and site-structure problems that hold useful pages back. Internal links, rendering, and structured data help buyers and search engines reach the pages that sell.
For one airline, technical changes alone increased search visibility by 38%.
Content customers come back to
Build the resource your customers wish they had. Product guidance, comparisons, and education hubs help them understand the problem and choose what to do next. We make that content useful, accessible, and worth returning to.
Earn attention and links
Give people something worth sharing, then get it in front of them. We connect content with communities, creators, journalists, and the press. Useful resources and relevant coverage earn attention, links, and relationships that can bring customers back.
Questions before we start.
Scope, timing, and fit.
Where should we start with SEO?
Start close to a sale: product categories, comparisons, integrations, and the questions your sales team hears. We check demand, your existing pages, and technical access, then choose the work most likely to bring qualified buyers.
What will we receive?
A search opportunity analysis, a technical audit with prioritized tickets, and a plan for site structure, internal links, and content. We write briefs and improve priority pages. Reporting follows qualified visits through to enquiries and revenue wherever the data allows.
Can you integrate with our current team?
Yes. We work with your marketers, writers, and engineers through shared documents and Slack. Each task has an owner; we provide briefs and technical tickets, then review the work together. Meetings fit your time zones, with progress recorded between calls.
What happens in the first 90 days?
First, assess demand, technical issues, and conversion paths. Choose the commercial pages and engineering fixes to tackle. By day 60, we aim to have priority updates in place. Use the final month to review results, expand useful page patterns, and plan the next quarter.
How fast can we expect results?
Technical fixes and page updates can ship in the first month. Search growth depends on your starting point, competition, and demand. We follow the work from implementation to qualified traffic and conversions, so you can see what is contributing.
Does this support AI search too?
Yes. Accessible pages, useful content, and credible outside sources support AI discovery too. If buyers use AI answers to choose, we can add prompt research, citation analysis, and referral tracking through the AI search service.
Which businesses do you work with?
Startups, established companies, ecommerce stores, and marketplaces. We also work with SaaS, fintech, developer products, and specialist services. The common thread: customers research what you sell before choosing.
Our SEO work has covered:
- Retail, ecommerce, and marketplaces
- Software and AI
- Financial services
- Healthcare, health, and wellness
- Fashion, sportswear, footwear, luxury, and jewellery
- Diamonds and mining
- Travel, airlines, cruises, hotels, and holiday rentals
- Food, drink, toys, and games
- Energy, utilities, and home improvement
- Equipment hire and automotive
- News and media
- Charities
Where could search take your business?
Bring the problem. We’ll talk through where to start in a free 30-minute strategy call.
Book a search growth call